Coach Mays.
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The Coach Behind
The System

Almost 30 years on the sideline, distilled into one standard you can train.

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Coach Jason Mays

I've spent almost 30 years on the sideline: a 33-0 season, only to have the state championship canceled by COVID. High school Final Fours. College Final Fours. National championships. And coaching the first program ever to win 2,000 games.

Those runs were influenced by talent, for sure. But they're remembered for the toughness of the players who made the plays. The six inches between the ears decided more games than anything we drew up on a whiteboard.

That realization led me to advocate for coaching the mind: building the belief that we can design our thinking, and find alignment between our beliefs and our behaviors. I went and got certified under Brian Cain and Ben Newman, and today I coach the mind the same way we coached the game, with a standard held every single day.

Cognitecture is that work, put into a system any athlete, coach, team, or leader can run.

What I Coach By
01

Faith First

Competing from identity, not anxiety. The steadiest foundation isn't the scoreboard.

02

Discipline Daily

Not motivation. A standard you hold regardless of how you feel, built one day at a time.

03

Performance On Purpose

You don't hope for it. You architect it, with reps nobody sees that decide the moments everybody does.

The Record
33-0 Undefeated Season
1 National Championship
2 National Championship Games
3 Coach of the Year Awards
4 NAIA Final Fours
5 State Tournaments in Six Seasons
Certified & Credentialed
1 Cert Brian Cain, Mental Performance Mastery (MPM)
2 Cert Ben Newman, Coach the Coaches (Certified)
3 Cert NLP Practitioner

Train the part nobody trains.

Start with a free 20-minute call. No pitch. We map where your mind is costing you and you leave with a plan.

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