Mentally Tough,
The Playbook
The daily mental toughness system Coach Mays uses with athletes, coaches, and professionals who cannot afford to fold when it matters. Not motivation. A system.
Certified under Ben Newman and Brian Cain.
Instant download to read tonight, plus a printed copy shipped to your door. Rooted in faith, built by discipline.
Tough The Playbook · Coach Jason Mays
Coach Mays has made one of the greatest impacts on my life, not just as a player, but as a mentor. He saw potential in me that even I couldn't see. He is so well positioned to mentor others in this space. Mental Performance fits him perfectly.
Coach Mays has helped implement our Mission, Vision, and Standards of Behavior for our basketball program. We are learning above-the-line behaviors daily. His biggest influence has probably been enabling our players to take more of an active leadership role within our program. #PlayerLed not #CoachFed
Coach Mays has worked with me through trials and troubles. He has allowed me to focus better on staying in the moment while working as an accountant in a high-stress environment with deadlines and pressure. I now hold my thoughts and focus captive, and I don't let them hold me captive. He has also been a big help with my personal diet and nutrition, and with creating standards for myself in my personal life.
A system, not a pep talk.
Every section is a tool you work through, not a quote to screenshot and forget. Athlete, coach, or professional, the reps are the same.
Build the Foundation
Mission and Vision, your I AM Statement, and what actually fuels you. Name who you are becoming before you train for it.
Mission and Vision · Your I AM Statement · What Fuels You
Set the Daily Standard
The Discipline Day and the two non negotiables you hold no matter the scoreboard. Progress over perfection, run as a system.
The Discipline Day · Daily Standards · The Process of Progress
Train Under Pressure
Reframe adversity so setbacks stop becoming identities. Take mental reps before the moment, reset inside it, and see burnout coming.
Reframe Adversity · Visualization · The 10 Second Reset · Burnout
Do the Reps
A day by day on ramp, a weekly self score across the pillars, and fillable trackers for personal, professional, or athletic work.
The First 30 Days · Self Assessment · Weekly Pillar Ratings · The Daily Tracker
Coach Jason Mays
Mental performance coach, certified under Ben Newman and Brian Cain. He's built the mental side of championship programs, and now he's put the whole framework in one place.
The hardest thing to do in life is to give 100% effort, 100% of the time, when less than 100% would have gotten the job done.
Want it coached, not just read? Train it one-on-one.
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