Nobody holds each other accountable.
Your staff says three different things. Talent gets away with what effort doesn't. That's not a players problem. It's a standards problem, and you can fix it before your first game.
31 lessons, about 4 minutes each. Every one ends with what to do this week. The staff meeting scripts are already written.
Cracks in Culture Warnings and Standards, plus the standards page from the MiViS builder. Free with your email.
Enrollment is open. Coaches1st members pay 10 percent less through November 7th.
What coaches say. Where the course fixes it.
Find your problem. The lesson that answers it is on the right.
"Nobody holds each other accountable."
Standards, the Pre-Standards Builder, and Below the Line. One standard per belief, what above and below the line look like, and how a player gets back above it.
"They do what I say, but they haven't bought in."
Myths, Language, and Questions. Why silence doesn't always mean alignment, and how to give your program words that mean the same thing to everyone.
"My staff says different things."
The Construction Workers, four lessons on your staff, plus a role matrix and written weekly and monthly staff meeting scripts.
"We're rebuilding. I inherited a losing program."
Laying The Foundation, then Mission, Vision, and the Vision Staircase, in the order you install them.
"My best player gets away with stuff."
Cracks in Culture Warnings. When production purchases permission, standards become negotiable.
"Players post things that split the team."
Above the Line, Below the Line, and Social Media Standards, taught as whiteboard sessions.
"Parents."
Parent meeting scripts are in the toolkit.
"We have no plan for the year."
The Annual Matrix, in three parts.
"My kids fold under pressure."
Maintenance. Four lessons on mental performance.
Cracks in Culture Warnings and Standards, plus the standards page from the MiViS builder. Free with your email.
Built in order. One culture.
Everything in order, the same way Coach Mays installs it with a program in person.
Laying The Foundation
An honest picture of the culture you have right now, before you build the one you want. Ends with Riding a Bike: coach fed first, player led eventually.
Why Coach Mays
Who Coach Mays is, and why a winning record cannot answer every question about the health of a program.
Drafting The Plans
The myths that hold a culture back, the questions to answer first, and the warning signs of cracks in your culture.
Construction
Mission, Vision, and Standards, built step by step. Above and below the line, social media standards, and the language your program speaks.
The Blueprint
The Annual Matrix. How your culture develops across a full year, in three parts.
The Construction Workers
Your staff. Building the right leadership team, assigning roles, and scripts for your staff and parent meetings.
Maintenance
Mental performance. A daily structure for your players, how to respond after a mistake, and a culture your athletes can teach to one another.
Pick the package that fits your program.
Same course in every package. The difference is how many of your coaches get in, and how much of Coach Mays you get with it.
Individual Blueprint
For one coach.
- checkOne named coach, one login
- checkThe complete course
- checkImplementation tools
- checkCommunity access
Staff Blueprint
For your staff, working through it together.
- checkEverything in Individual
- checkUp to five named coaches from one program
- checkA separate login for each coach
- checkA clear process for completing the work together
Blueprint VIP
For programs that want Coach Mays in the room.
- checkEverything in Staff
- checkAdvance review of your Culture Audit, Program Questionnaire, Mission / Vision / Standards, and staff structure
- checkOne private 90 minute staff Zoom session
- checkOne 90 minute team call on mental performance and mindset conditioning
Goes up to $697 November 1st.
Athletic Department
For one school. One purchase covers every head coach in the school.
- checkEverything in Staff
- checkUp to 20 named coaches at one school
- checkA separate login for each coach
- checkAdd your coaches inside the course after checkout
One time payment. No Coaches1st discount on this package.
- checkThe complete course, the implementation tools, and Mentally Tough, The Playbook
- checkThe Culture of Champions private Facebook group
- checkMonthly mental performance calls with Coach Mays through April 2027
- buildChampionship Culture Audit
- buildMission/Vision/Standards Builder (MiViS)
- buildStandards Builder
- buildLanguage Bracket
- buildAnnual Matrix
- buildStaffing Templates (Staff Roles guide + Staff Assignment Matrix)
- buildMonthly and Weekly Staff Meeting Scripts
- buildParent Meeting Scripts
- buildMentally Tough, The Playbook
Want the school to cover it?
We send the invoice to your school. Net 30, purchase orders accepted, and a W-9 is available on request. Your access starts when the invoice goes out.
Coaches1st members pay 10 percent less through November 7th: $177, $267, or $447. Check out with the email you joined with and the price applies automatically. The Athletic Department package is not discounted.
Join Coaches1stRefunds: full refund within 14 days of purchase if you have watched less than 20% of the course and downloaded no more than 2 tools, as recorded in your account. VIP refunds also require that your advance review has not started.
Coach Jason Mays
Certified under Ben Newman and Brian Cain, Coach Mays has built the mental side of championship programs. The Blueprint is that work, packaged so any coach can run it.
Your best player isn't the reason you win in November. Your culture is. This is how you build one on purpose.
Want Coach Mays to run it with your program in person?
Team Programs arrow_forwardBring it to your program
Coaches1st pricing runs through November 7th.